Anadolu Group Continues to Encourage University Students to Innovate

The winners of Bi-Fikir KAP, Anadolu Group’s innovation program that rewards young people’s innovative ideas, have been announced in its 7th year. Among the nine projects that reached the finals, OliveNature: The Miracle from Olive Leaf, matched with Coca-Cola İçecek, won first place; BioMalt: Biodegradable Raw Material from Malt Residue, matched with Anadolu Efes, came in second; and OtoMİG: AI-Powered Smart Stock Management, matched with Migros, took third place.

Through Bi-Fikir KAP (Plan Your Career at Anadolu Group), Anadolu Group rewarded university students’ innovative and creative ideas for the seventh time this year. The 7th final event of the Bi-Fikir KAP University Türkiye Program—developed as part of Anadolu Group’s Bi-Fikir innovation program by involving university students—was held with the participation of Anadolu Group’s senior management, students, and project mentors. At the event, the nine finalist projects that successfully passed the semi-finals were presented. This year’s first prize went to OliveNature: The Miracle from Olive Leaf, in collaboration with Coca-Cola İçecek; second place went to BioMalt: Biodegradable Raw Material from Malt Residue, in collaboration with Anadolu Efes; and third place went to OtoMİG: AI-Powered Smart Stock Management, in collaboration with Migros. The first-place winner received 120,000 TL and abroad factory visit, the secondplace winner 100,000 TL, and the third-place winner 80,000 TL.

“The determination of our young people inspires us in our Vision 2035 goals”

Anadolu Group CEO Burak Başarır made the following remarks about Bi-Fikir KAP: “The imagination, curiosity, and eagerness to learn of our young people inspire us in Anadolu Group’s Vision 2035 growth strategy and objectives. Developing innovations that support our vision and embracing change with agility are among the core principles that underpin our Group’s values. When we launched Bi-Fikir KAP, our goal was to give university students the opportunity to showcase their energy and creativity and to help them integrate into the business world. The enthusiasm, interest, and contributions of our young people hold great importance in Anadolu Group’s sustainable growth vision. This year alone, we received 2,313 project ideas. We believe in the potential of youth and take pride in offering them opportunities to create and grow. We truly believe that together we can build a better tomorrow.”

3,917 ideas in 7 years

With Bi-Fikir KAP, Anadolu Group aims to extend its innovation approach beyond the company, strengthen its employer brand, and collect innovative and applicable project proposals from university students through open innovation to benefit Group companies. The program also serves as a platform where Anadolu Group meets young talents, contributing to its recruitment and internship processes. Ideas for Bi-Fikir KAP are gathered through offline and online campus events, collaborations with entrepreneurship centers, and social media announcements. Submitted ideas are matched with relevant Anadolu Group companies, and after evaluations, the highest-scoring projects advance to online interviews, where semi-finalists are selected. Together with the matched Anadolu Group companies, finalists work on prototyping until the final stage, under the guidance of a jury composed of Anadolu Group executives. Since its inception, Bi-Fikir KAP has received 3,917 ideas over seven years. Within the program, 11 projects have been implemented, and 15 students have had the opportunity to intern at Anadolu Group. This year, Bi-Fikir KAP was also launched in Kazakhstan under the name “An-Idea Championship.” The program attracted 359 idea submissions from students in the region.